Our Vision

To create a world where women feel safe, heard and in control of their own mental health.

Focused Roe Vitals elixir with model

Our Beginnings

roe vitals was founded on the belief that all women, no matter their backgrounds or beliefs, should have access to any and all tools that can help their mental health. In 2023 our founder, Daniella Sampson, had just had her third child and was suffering from postpartum depression. It was during that time that she explored remedies to help relieve her mental anguish. After tireless research she found results with a few natural supplements, but decided support should be easier. And in early 2024 roe vitals was born.

Created with the guidance of a Licensed Naturopathic Physician, roe vitals elixirs are formulated from a combination of flower essences, homeopathic remedies and Saratoga Springs water. The elixirs are a form of energetic medicine that work through the body’s meridians, much like acupuncture, to shift your current state of mind - whether that be anxious, annoyed or even scared.

Our Values

  • Accessibility

    Women deserve access to any and all support they need to achieve mental wellness.

  • Confidence

    Amazing things happen when we build each other up and have the courage to speak our truth.

  • Unfiltered

    We promote acceptance of real and raw beauty. Ditch the filter.

  • Intention

    We believe the importance isn't in what you do, but in how you do it.

Founder - Daniella Sampson

Our Founder

I’m Daniella. And I was a hot mess not too long ago. Throughout my adult life I have often struggled with mental health. Mostly attributed to my hormones, after each of my children I suffered through spells of anxiety, mood swings and depression. At times, I felt utterly lost. When I finally got the courage to use my voice I found out I wasn’t alone. Actually, quite the opposite. So many women were fighting the same fight that I was.

I’m a wife. Mom of three. Corporate employee. Female. Entrepreneur. And many other societal titles. But more importantly I am someone who wants to leave a tiny piece of good on this earth. I might not be capable of changing the narrative around mental wellness by myself, but I think together we might be able to nudge it in the right direction.

Explore Energetic Elixirs